Actual Price $497
Today $97

What is Build Your Own Buzz?

Build Your Own Buzz is a comprehensive marketing program designed specifically for the busy actor. This 8-week online video program teaches you exactly how to go from auditions to offers, get the industry buzzing about you, create career momentum and book the acting work you are most passionate about. Actors who understand how to market themselves are the ones who create the most opportunities and book the most jobs, so that no matter what is going on in your career, you feel in control.


Build Your Own Buzz officially begins on Monday November 3!

How it works

The program is released in weekly online class modules. Each week’s class is filled with step-by-step training videos, done-for-you templates, resource lists, worksheets and bonus videos that will show you exactly what to do to step up your game in your acting career. Build Your Own Buzz isn’t just about learning. It’s about doing! That’s why I’ve built in two full implementation weeks so you can put what you’re learning into practice to get results.

What’s in it for you?

You will learn actor-marketing strategies from A-Z. Whether you are brand new to the concept of marketing yourself, you are a content creator looking to build your online audience or somewhere in between, BYOB can help you. In addition to that, this is a lifetime access program. I’m an actor too, and I know how hectic life can be. From running around to auditions, to writing scripts, to juggling your side job and trying to have a personal life, I know the daily chaos of an actor’s life. That’s why you get lifetime access and ongoing support through this program. I only offer BYOB once a year, so if you missed it last time, this is your chance to get in now.


BYOB won’t come around again until Fall 2015. It will be revised, revamped and made even better. Which means the price will also go up to reflect that. If you decide to join this program now, not only will you get access to all the career-changing content already available, you’ll get access to the new program for free. Once you join the BYOB family, you’re in it for life. That includes the opportunity to participate in this and all future versions of the program, including live Q+A calls. It’s a pretty sweet deal, if you ask me!

By Enrolling in Build Your Own Buzz You Will Receive:

  • Immediate access to our members-only website (and The Secret To Getting It All Done)
  • Join current and past students in our exclusive BYOB facebook group
  • 6-module BYOB video marketing training
  • 6 Live Group Acting Success Q&A call with Emily
  • Lifetime access to all material
  • All future program updates for FREE

Here’s The Exact BYOB Curriculum:

I want you’re learning experience to be the most fun, simple and convenient way possible. That’s why every class is delivered in a multi-media format. Watch and learn from your computer, ipad or iphone, or download your lessons for later. You’ll get videos, MP3s, and PDF worksheets in one private member’s-only site. Here’s the exact BYOB curriculum you’ll be learning:

Class One: Build Your Marketing Foundation

  • Marketing 101

    • What marketing is really all about (it’s not what you think)
    • Understanding essential marketing principles + why what you’ve been taught is probably all wrong.
    • Why you MUST master marketing to have a career and how to take out the “ick” factor.
  • What's Your Story?

    • How to determine your specific acting goals (beyond the “I just want to work” generality)
    • Why this is imperative to your success.
    • How to identify what kind of stories you tell + why you need to be clear about this before you start marketing
  • Your ideal target market

    • Why you need it and who it should be
    • How to reverse-engineer your marketing so you are never at a loss for what to do or say
    • Why knowing this can turn your marketing from feeling gross into something you actually look forward to

Bonus Resources

  • How to research the people who tell the kind of stories you do
  • Finding indie filmmakers (it’s so much easier than you think!)
  • Resources to keep track of your marketing efforts and progress.

Class Two: Marketing Materials That Rock

  • The Basic Must Haves

    • What the heck to say, and how to say it
    • Language that will get you noticed (good!), and what will make you seem amateur (bad!)
    • What you MUST have in your marketing arsenal
    • Simple tips to creating an online presence w/out a website
  • The Advanced Marketing Tools

    • The best tools for creating effective marketing pieces
    • Marketing to your strengths to stand out from the crowd
    • How to keep it simple (you don’t have to include the kitchen sink!)
    • Getting creative (and learning to actually LOVE – yes Love! Marketing)

Bonus Resources

  • Postcards made simple
  • Business card resources
  • Actual examples of marketing materials that rock

Class Three: Mastering Social Media To Build A Buzz

  • Social Media 101

    • Facebook, twitter, instagram, oh my. Do I really need all this stuff?
    • Setting up your twitter and facebook profiles
    • How to use social media as an actor
    • Social media do’s and dont’s
    • Why quality is better than quantity
  • Social media strategies for your career

    • Specific ways to use social media to LEVERAGE your career, not waste half your day
    • How to use social media to book work

Bonus Resources

  • An amazing FREE tool to manage all your social media profiles
  • Effective social media activity in 30 minutes or less a day
  • Social media bootcamp – all those technical terms you don’t understand but are too afraid to ask

Class Four: Websites, Ezines, Vlogs + Blogs

  • Actor Websites 101

    • Actual website reviews – the good, the bad, and the “omg what were they thinking???”
    • The real point of a website (and how most people mess this up)
    • How to maximize your web presence
    • Make your website look amazing – without being a designer
  • Ezines + Newsletters

    • Make your email marketing look gorgeous (for free!)
    • What to say (and what not to say)
    • The number one thing you never ever do with your newsletter
    • The art of writing headlines to ensure your emails are always opened
    • Finding the right frequency – how often should you write?
  • Blogs and Vlogs (Video Blogs)

    • How to determine if you need one
    • Getting clear on your topic
    • Building an audience
    • An amazing tool to map out 6 months of content in one sitting
    • Finding the right frequency – how often should you post?

Class Five: Wooing the Media

  • Media Coverage 101

    • The secret to making friends with the media (and why most people NEVER do this)
    • The different types of media coverage available, and what is most accessible to you now
    • How to determine the right media outlets for your career news
  • Creating your own press (and sounding like a pro)

    • Step by step guide to creating press that gets noticed
    • How to write for different mediums and audiences (blogs, email pitches, press releases)
    • Effective follow up to get yourself published
    • Wooing reviewers to check out your stuff

Bonus Resources: Emily-approved press

  • Actual examples of press, pitches and guest blogs that got picked up
  • Strategies to give a great press interview and maximizing your exposure

Class Six: Producing Your Own Content

  • Web content basics

    • Understanding what works online (and what doesn’t)
    • Biggest mistakes most content creators make and how to avoid them
  • Think Like A Producer

    • Setting clear and specific goals for your project
    • How to effectively hire and lead your creative team (with or without a budget)
    • Essential creative elements you can’t live without
    • Tips for working with friends – the do’s and don’ts
    • Overcoming roadblocks without freaking out or losing steam
  • Getting it done

    • The writing process – and overcoming resistance
    • Making a budget
    • Asking for money
    • Organizing your shoot

Bonus Resources: Emily-approved producer resources

  • Resources for making great quality content on a shoe string budget
  • The best sites to submit your content to
  • Getting your SAG card through your project

Even MORE Bonuses…Uh huh Uh huh!

  • The Secret To Getting It All Done

    You’re a busy person with a hectic life.  I get it.  Sometimes the “to do list” can be overwhelming.  But unless you put these strategies into action, they won’t make a difference in your career.  That’s why I’m letting you in on the best secrets I have to getting it all done.  Knowing exactly how to do this in your own career will save you time, money and frustration and help you build a buzz fast!

  • How To Get Great Quotes For Your Marketing

    Tooting your own horn is one thing.  Having other people do it for you is great marketing.  I’ll show you exactly how to approach people to get powerful quotes to include in your marketing.

But wait for it…YES! There is EVEN MORE!

I want you to have the MOST comprehensive learning experience possible. And, believe it or not, I don’t actually know everything. I know a lot about marketing, but to have a successful career you need a few other tools in your tool box. Luckily some amazing, smart and talented business buddies of mine have agreed to let you in on some of their very best secrets too…for FREE!

Bonus #1: Casting About

Casting About is my ALL TIME FAVORITE casting director research tool. Not only do I use it myself, I recommend it to all my clients. The creators of Casting About, Blair and Brian, have put together an insider’s look at this amazing tool to show you exactly how to use it to your advantage. And that’s not all. They’re going to let you try out this kicking research tool FOR FREE.

Bonus #2: Interview with Mark Gantt + Trevor Algatt

Mark Gantt is an actor, writer, director and producer best known for his work in The Bannen Way. He is the Co-Writer, Executive Producer and Star of this Streamy Award Winning series.

The Sony Pictures Television and Crackle.com produced web series landed over 14 million online views in just six weeks!  The Bannen Way is distributed internationally on VOD, DVD, iTunes and Amazon as a feature film.

Trevor Algatt is a writer, producer and award-winning actor.  He is thecreator, producer, and co-host of Inside Acting, a free weekly podcast featuring in-depth, unbiased interviews with industry professionals of all callings.

Inside Acting recently had the honor of recording it’s 100th episode at the SAG Foundation.

These two multi-talented guys teamed up for the award-winning short film Donor, and are pulling back the curtain on what it really takes to successfully create your own content.

From the risks and rewards, what they know now that they wish they had known at the beginning, and all the things in between.

Donor is directed by Mark Gantt, and is written, associate produced and stars Trevor Algatt.

If you are (or are even thinking about) creating your own content, this interview is A MUST.

Bonus #3: The Critical Secrets to Successful Crowdfunding

Did you know that 50% of all crowd funding campaigns fail to reach their fundraising goals? don’t let this happen to you! If you are producing your own stuff, you will need to get the money one way or another. Find out the secrets to successful crowd funding from John Michael Scott, the founder of Indie Fund It. John Michael’s specialty is helping artists set and reach realistic fundraising goals. He even helped Mark Gantt’s campaign for the indie feature The Night Visitor surpass their goal by a few thousand bucks. Not too shabby!

Bonus #4: Insider Secrets to Booking Commercials with Bill Coelius

Commercial veteran Bill Coelius has booked over 40 national commercials, and is the creator of the popular class Commercial Acting 101 (101 Things You Need To Know Before Your Audition).
From slate to set, Bill shares a carefully crafted game plan that will help you book and shoot that national commercial.
He will be sharing some of his best insider secrets to landing more commercial work.

Bonus #5: The ENTIRE Big Picture Summit Program

If you missed any of the 12 interviews in this week-long program, it is yours to keep.  Revisit each of these powerful calls as often as you need and get your hands on the best tools around to create a life and career on your terms.

From acting craft to marketing tools, from finances to spirituality and everything in between, The Big Picture Summit has something for everyone.

This program is not available anywhere.

It's no online, it's not for sale, it's simply not available.  When you join the BYOB program, it's yours to keep, forever.

Plus I’ll be there to help you…

  • Exclusive Facebook Group

    Connect with your fellow classmates in this rocking community of like-minded actors. You’ll get to meet and network with your current and past BYOB peers. Share resources, ask questions, get help with your assignments, meet for drinks. BYOB graduates report this is one of their favorite perks of the program. Best part? It’s lifetime access!

  • 6 Group Q+A Calls

    In addition to our weekly group q+a calls, we will ring in the New Year grounded, centered and ready to make it happen. Get clarity on your goals, clear out the old, and get ready to welcome the new with these powerful group coaching calls.

  • Private Members-Only Website

    Get all your Build Your Own Buzz videos, assignments, bonuses and recordings in one convenient, password protected site.

  • Lifetime Access

    Once you join the BYOB family, you’re in it for life. Not only do you get lifetime access to our facebook group and the BYOB material, you also get all future program updates…FREE! Both the internet and the entertainment industry are constantly changing. And Build Your Own Buzz was designed to be updated on an as-needed-basis. The access to all future program updates, by itself, makes it worth the price of enrollment.

  • Two full implementation weeks

    Build Your Own Buzz is not just about learning.  It’s about doing!  That’s why there are two full implementation weeks built into the course.

    I want to give you my full support while you are taking action, to give you the confidence you need to be bold.

    The only way to get results is to take action.  And keep on taking it!

Still not totally sure? Test drive build your own buzz for 14 days, 100% risk free.

I want to help you take your acting career to the next level. That’s why I invite you to fully participate in the course for 14 days, and if you don’t feel I’ve delivered on my promise, I’ll happily refund 100% of your money. Just to be clear, by “fully participate” I mean “actually do the work.”

You have until November 17, 2014 to request a refund. After that, no refund requests will be taken, no exceptions.

IMPORTANT NOTE: I require your completed homework from the first two class modules before I refund your money. Why? Because I know that if you do the work, you’ll get results. If you do the work and don’t get value, then I will give you your money back, simple as that.

Ready to get started? Let’s go!

Actual Price $497
Today $97

What Others Say About Working With Emily…

“The very first program I took with Emily was Auditions to Offers, and now I’m standing out from the crowd.My managers submitted my brand new demo reel for a film role and they offered me the part. #NoAuditionNecessary.” -Carlease Burke

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“BYOB set in motion my first web series which has since morphed into a feature. The worksheets they get my noggin working! They also remind me what I have accomplished already in my career which can often be forgotten on this crazy journey.

 I have since started co-creating a feature with a friend. I brought in my writer who is taking our ideas and creating the dialogue for our vehicle.  BYOB helps actors take action. Keeps you focused, because it has a built-in support group. It also gets you to CREATE your own work.
-Michanne Quinney

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I no longer view marketing as such a shameful thing like I used to.  There has been a TRANSFORMATION!!!  I had a previous sadness regarding my professional acting desires because I felt I would not succeed due to having to depend on people “picking me” or on good luck. Now I KNOW I am solely responsible for making what I desire happen. I feel so much more in control of my life as well.-Chantal Mariani

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"Build Your Own Buzz is awesome and fun and gets you moving. I truly have accomplished a ton of small goals I had been putting off before enrolling. And it gave me the tools to trust that the big goals will follow. It’s exciting to see what other people out there are doing, and I did get to connect directly with several professionals already. It’s empowering." -Carlos R. Hailey

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"Since joining Build Your Own Buzz I’ve experienced more courage.  I feel incredibly confident about all of my choices.  I even started a production company.  I would absolutely recommend this class to other actors.  Emily confronts the parts of the business most artists shy away from." -Zadie Walker

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"Build Your Own Buzz has helped me to see things differently in my career.  I feel like my career goals are not only doable in general, but that I can do them!  I really appreciate the lifetime access, so that I can go through the class at my own pace.  You rock, Emily!" -Kim Page

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"I have been more comprehensive with my presence on twitter and facebook, and have connected with people I was previously to shy to connect with and found that they would actually like to collaborate with me as well! Being being a mom of 5 year old twins and also a working woman, the lifetime access makes it so easy to set my own schedule, instead of missing a mandatory time frame. Lifetime membership , the low price and all of the wonderful bonus content makes me feel that you are truly trying to help unknown actors achieve greatness! Emily, you are awesome sauce, I can’t wait to collaborate with you in the future." -Sloane Warren

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“I am so thankful to have stumbled upon Emily Grace & this program about this time last year. Even if I’ve not followed her advice to the letter, the grounded direction from her seminars and the sense of support from this group has kept me climbing. Today I have an agent, have paid acting work that trickles in, and a stronger sense of self as an actor/artist/entrepreneur in this crazy industry.-Katherine Grant-Suttie

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There is a goldmine of information here! Marketing and creating a buzz for yourself can feel so daunting and overwhelming, but this broke it down into smaller, more manageable pieces, and you have access to the information forever so you can work at your own pace.-KC White

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“I’ve figured out how to sell my brand better rather than being another actor wanting a job…I feel like I have more control over getting in touch with the people I want to target myself to. I’ve picked up the phone to call offices to follow up (I was always too nervous). After taking BYOB I feel more confident about being an actor.-Daniel Dambroff

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“I got above and beyond what I expected working with Emily on how to market myself. She helped me see some great resources that were right in front of me that I had been completely ignoring. Not only that, she made marketing simple, fun and creative.” -Aizzah Fatima

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“I have gotten more done in the last two months than…probably ever.” -Kelli Ambrose

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If anyone is considering working with this woman, don’t think, just DO! Not only did she provide me with a wealth of information and resources, but practical, focused, life changing stuff. Thank you, Mz. Grace :)  My head is still buzzing with everything you shared with me.” -Karole Forman

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“Using the strategies Emily teaches in Build Your Own Buzz landed me online press for my new webseries…before it was even released!” -Sarah Ellis

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“Everyone always tells you that the odds are against you, the statistics are ridiculous, there are SO many people trying to do the same thing you are – You have a better chance of winning the lottery than you do of making acting a career… Right, there are TONS of people you’re competing against, but it becomes less daunting when you realize that MOST of those people probably aren’t employing those necessary business and marketing strategies and doing so consistently. Once YOU do, you WILL see results, you WILL realize that pool of competition becomes much smaller and that THIS SH*T ACTUALLY WORKS!-Nicole Vogt-Lowell

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After following Emily’s plan of attack on agents I am signing with a really major commercial agency. They were number one on my list. And through this process a manager also wants to work with me” -Lucas Van Engen

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“I feel more in charge of my career, and I feel like I have a better grip of the building blocks I need to establish the right relationships to get me in the right doors.  The bonus content is great.  The material is great.  I’d probably say my favorite thing is that the material is ours to use forever.Build Your Own Buzz gave me the focus I needed to figure out where, how and why to take my career.   Thanks, Emily.  Like, a lot.” -Michael Scalzitti

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It sounds ridiculous, but I had no idea that you could just ask for things.  I found Emily via Twitter, just like the BYOB “Twitter Basics” video teaches you to build contacts through social media.  It really works!  If I didn’t just ask Emily for advice/knowledge/what she could offer me and my career, then I never would’ve found BYOB and I would still be going to tons and tons of auditions that don’t do anything for my career. Build Your Own Buzz taught me how to find auditions and projects that focus on quality rather than quantity.-Sarah Halford

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“I was all geeked out having completed my one press release…then got a call from a local paper and almost panicked!  Not sure if it’s in the BYOB materials, but if it isn’t add: ‘After you follow these steps, be prepared for calls.’  Thanks Emily!” -Lisann Valentin

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“After taking Build Your Own Buzz, I have more focus, more determination and fire under me!  The online program is stellar.  So is the Q&A and ability to reach Emily via the facebook group.  I have learned marketing strategies that were vague in my mind at best – it was like having a kick in the butt that I needed to get.-Deborah Finkel

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“I’ve been able to identify some huge gaps in my marketing. I work really, really hard at marketing, and this has helped me get very specific about both the targets and the content. So now I’m working hard and smart.   I’ve got more ideas about how to approach people I might have never thought of approaching.  I’m a big fan of actionable steps. When you get to the end of a module, it’s great to hear, “Here is a specific action you can take to put this into practice now.” That’s gold.” -David Harper

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“I have really seen my communication skills improve after BYOB.  I am able to be more specific about what I want – which is the key to furthering my career.  I have already started to create more than ever before, and BYOB helps me push my creativity level even further.  I love the facebook group, the call ins, and the modules – they are all a great package and help me daily!  I would recommend Build Your Own Buzz to anyone that is serious about wanting to discover themselves as an artist and propel further in “showbizzness.”  I would like to say it has been awesome!!” -Josh Margulies

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“Instead of being all over the place and not knowing if I should be jumping on every casting that comes in, I’m more focused on what I need to be doing and feeling more confident! Less overwhelmed!   The thing I liked best was how accessible Emily was during and even after BYOB.  The FB page has been a great addition.  Just being able to connect with others who are in a similar place, career wise and who are all moving forward with a similar action plan. It’s great to be able to network and bounce ideas back and forth.  There is so much to waste time on and so much wrong information. I have a background in PR & know the importance, just didn’t know the right approach for this industry. Now, I can eliminate so much garbage and push through to what I need to be doing to advance my career!” -Robynn Lin Fredericks

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“Build Your Own Buzz is helping with that “spaghetti syndrome” I’ve had as well as given me powerful organizational tools to stay on track.  I no longer feel like I have to conquer the world…like in the next 10 minutes, and I don’t feel overwhelmed.  I know what I need to do next.  I would definitely recommend BYOB.  It will help keep the career momentum going.  When the ball gets dropped, whether be for a family emergency or other reasons, I feel like I fail.  So continuing the learning curve as well as applying it to the things I’m working on is extremely helpful.  The information contained in BYOB also helps demystify building an internet presence for advertising as well as providing great examples of what works and what is not working.” -Mary Riitano

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Before working with Emily I used to hate social media – I thought it was the dumbest thing! But now that I understand it, I actually love it. Not only has it helped me create better relationships with people in the industry, but it has created more lively conversations with people in person as well. I have also been able to get my own press picked up, which has led to other interviews and the opportunity to spread the word about my producing projects as well.”
-Laura Nordin

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Before working with Emily I had somewhat of a plan but I left a lot of it to chance. I felt that it was out of my control. She helped me get specific with my marketing and my career. Now I have a real game plan to reach my goals. I’m really glad I got to work with you and meet you and I can’t wait to see what lies ahead!”
-Jay Costelo

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