No Audition Necessary

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About a month ago I was cast in a play.

Without having to audition.  Or send tape, or really do anything.

The part was simply offered to me.

Don’t you love it when that happens?

I know I do!

And part of my mission as an actor-marketing coach is to help you make that happen more often.

Because let’s be honest.  If you never had to audition again, you wouldn’t miss the process, would you?

And yet, as actors, we tend to focus most of our energy on getting more auditions – the very thing we don’t actually want more of.

Auditions are a means to an end.  They are a way to getting seen.  And certainly when they arise, you want to do your best work.

They just aren’t the only way to be seen.  There are other ways to get your foot in the door.

If you haven’t already heard about it, I’ll be teaching an hour long webinar (FREE) on this very subject later this week.  You can join me June 5th by registering here.

In the meantime, here is the simple process to going from auditions to offers (simple is not to be confused with easy):

Clarity

What kind of acting work are you focused on right now?  What will take you closer to your long term goals?  Where is the intersection of your strongest castability and your passion as an actor?

Are you focused on commercials?  Independent features?  Theatre?

Clarity is the first step.

Find Your Peeps

Once you know the kind of work you want to do, it’s time to find out who is making that kind of work.  Who can hire you, refer you, collaborate or co-create with you?

Think beyond just casting directors or agents.

Are there specific directors, producers or filmmakers you want to work with?  Are there content creators or dp’s or editors you want to collaborate with?

Where might your peeps hang out (professionally speaking)?  Filmmakers tend to be found at film festivals.  Web series creators can be found at new media conferences.

And of course, social media is always an option (especially if location is currently a factor).

Build a Relationship

The best way to go from auditions is to build relationships with people who can hire you.  If I know you, like you and trust you, I can just offer you the role (this is what happened with my play).

Relationships can begin in all kinds of ways – in person meetings, introductions from mutual colleagues, social media, or even a hand written letter (I know, cray cray, right?!?), but the elements of a good relationship include:

A genuine curiosity or interest in the other party (beyond “what they can do for you.”)  If you’re a fan of someone’s work, express that sincerely.

Service.  When building any kind of relationship, lead with what you can give.  It could be as simple as re-tweeting a filmmakers fundraising campaign.

Trust.  Trust takes time to build, but is worth it’s weight in gold.  Prove yourself to be a reliable, solution-oriented person to the people you want to work with, and you’re well on your way to going from auditions to offers.

All relationships are best served by trust.  When building a professional relationship, you can build that trust by having a genuine interest in the other person (after all, you’re a fan of their work).  Include a sincere desire to be of service – always give before you ask

Follow Up

Relationship-building is a long term process.  And trust takes time.  So give your budding relationships the time they need to take hold by staying consistent with your follow up.

Keep finding ways to add value to the people you want to work with.  Again, simple things like retweets, bringing awareness to what they are working on.  These small actions make an impact and lead to trust.

This business is all about relationships, and we all like to help out our friends.  Once you earn a level of trust with the people you want to work with, you are golden.

It really is that simple.

Like I said, I’ll be covering this topic in greater depth in this week’s webinar, and I hope to see you there.

And the play I mentioned opens for previews this weekend!  It’s called 52 Pick Up and will debut at the Hollywood Fringe Festival. If you want to keep up with the show, check out rehearsal photos, and be in the loop on our upcoming performance dates, come on over to our facebook group here.

I’m really excited to be back on stage and hope to see you at the theatre!

Leave a comment.  Have you been offered a role without having to audition?  Did you have a strong relationship in place?  Share the story of what happened!

 

{ 1 comment… read it below or add one }

David Mitchum Brown June 3, 2014 at 3:48 pm

Congratulations on the upcoming play, Emily. I love live theater. Break a leg!

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