What can you do for me?

by emily on September 10, 2012

What NOT to do

This is the first in a brand new video series I’m creating.  This written blog is updating to video (FINALLY!)

I see a lot of people doing really weird things and trying to market themselves in ways that just don’t work.  While I’m all for providing value and being of service with helpful tools, sometimes sarcasm works just as well.

This video was inspired by my latest trip to LA where, yes in fact, everything you’ve heard is actually true.  People really do look through you at a party to find someone more powerful.  Someone did in fact walk up to me, drop a few names and then ask, “What can you do for me?”

Um…why would I do anything for you?  We just met and so far the only thing I can tell for sure is that you’re a douche….

Well.  Let not such ridiculous situations go to waste.  I’m using them for “material” and an excuse to flex my comedic chops.

I hope you enjoy today’s video.  If you do, leave a comment below.

Got a topic you’d like to see covered?  Have marketing questions you need answered?  Leave your suggestions below.

And now, without further ado…

So what is good practice when it comes to networking?  Make it about them.  Offer to be of service.  Try to help someone before you ask them to help you.  Build the know-like-trust factor.  Find a common connection.  Speak to another human being.

A teacher once said, “The key to great networking is making people feel like you like them.”

Like people for who they are, not what they can do for you.

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